![]() ![]() Of course, finding a free plugin is always nicer than to have to pay for a plugin. But I’ll be happy to detail the elements that are worth checking when you choose a popup builder. Well, as someone working for a popup solution myself, it might be unfair to suggest names. What plugin should you use to build your popups? Now that we’ve discussed the theory, let’s discuss the practice. If you don’t offer anything, make sure to point out what makes your newsletter worthwhile and why they should subscribe immediately. #POPUP WINDOW WORDPRESS PDF#It can be a free ebook, a PDF transcript of the article they’re reading, a free sample, etc. ![]() If you’re running a blog or have a B2B business, you need to think about something that you can offer to convince your potential subscribers to add their email to your marketing list. When they don’t, their conversion rate peaks at 2%. When they add an incentive to their popup (in this case, a chance to win a free pair of shoes), their subscription rate can reach up to 20%. Take the example of this online retailer. If you’re creating an email signup popup, make sure to add an incentive to your popups.ĪB tests run by our clients show that they have a major impact on the conversion rate of opt-in modals. Here’s an example on our own blog where the popup’s copy matches the content of the page the user is currently browsing.ģ) Offer Incentives to Your Potential Subscribers Having multiple campaigns will allow you to tailor your message to your audience and increase your conversion rate. If you have enough traffic, segment your campaigns. It goes without saying (although not all plugins include this option) that you should also exclude the users who have already joined your email list or accessed your website from your newsletter. The frequency settings of a popup campaign So do your visitors a favor and set your popup to appear only once in a while, and set a maximum number of displays for your campaigns so that your loyal users don’t have to keep seeing your popups all the time. One of the main reasons a lot of users get pissed off about popups is that they keep showing up again and again. If you’re not, you should check out this Reddit thread – it sums it up pretty well: You’re probably already aware that popups frustrate a lot of Internet users. WordPress Popups: the Best Practices 1) Don’t Display Your Popup Too Often ![]() Now that we’ve covered the different formats, let’s discuss the best practices. If you want to see more examples of WordPress popups, I recommend this article. This kind of pop-up is usually found on blog posts, as it allows marketers to promote their newsletter without interrupting the visitor while he’s reading the article. Slide-in popups appear from one of the screens’ sides when the user scrolls down the page. When it comes to the popup itself, it’s very easy to leave your email, yet at the same time, easy to close if you change your mind. The call-to-action is subtle, yet very easy to click. They display a thin bar featuring a “Subscribe” call-to-action that triggers a full-size popup on click. To adapt to these two constraints, mobile popups are usually smaller – for SEO reasons – and require a focus on usability (how hard is it to close it? to interact with it?) for UX reasons. But also for UX reasons: the user experience is very different when you’re using your fingers instead of a mouse. Yes, mobile popups are different from their desktop counterparts. But it’s now possible to create mobile exit popups based on a different algorithm (user scrolls up or presses the back button).Įxit popups are great for catching your users before they leave with an attractive offer or to ask for feedback. Until recently, they were available only on desktops. ![]() Exit PopupsĮxit popups, sometimes called exit-intent popups, are triggered when the user’s mouse reaches the top of the screen to close the current tab or window. We recommend that you not display them as soon as your user lands on your website, as you could put her off. So they’re usually displayed on exit (see next section to understand what this means) to catch the user’s attention at the last minute. They literally interrupt whatever your user was doing on your website. Let’s not beat around the bush here: lightbox popups are very intrusive. The overlay darkens the page and highlights the popup so that the user can focus on its message. The popup is displayed on top of an overlay. ![]()
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